2025-09-18
BARNES Lyon x Ferrari: an exceptional partnership in 2025
In 2025, BARNES Lyon partnered with Ferrari to offer its clients a unique and exclusive experience, combining prestigious real estate with a passion for cars. As part of this partnership, BARNES Lyon provided prestigious venues to host events organized by the Italian brand throughout the year.
The “Ambassadors” Day: An Exclusive Format
Ferrari and BARNES Lyon have launched the "Ambassadors" program, an exclusive experience reserved for their loyal clients. Each guest had the opportunity to be accompanied by a friend who was either a fellow enthusiast or eager to discover the brand.On the program:
- Immersive test drives supervised by Ferrari drivers,
- Experiencing the unique sensations of driving a Ferrari,
- A privileged moment of sharing and emotions around a common passion.
The goal of these days is clear: to strengthen Ferrari’s appeal and its exclusive positioning in the market, while creating memorable experiences for its ambassadors.
Four Events Between April and September
This tour unfolded across four cities, each hosted in an exceptional setting:
- Beaune in April 2025 at Domaine de Chasselas
- Annecy in May 2025 at Château de Chitry
- Clermont-Ferrand in June 2025 at Château de Saulnat
- Lyon in September 2025 at Domaine de Tourieux
A Collaboration Marked by Excellence
Through this partnership, BARNES Lyon and Ferrari affirmed their shared commitment to delivering exclusive experiences, blending lifestyle and powerful emotions. We extend our warm thanks to the partner estates and châteaux for their hospitality and contribution to the success of these events.
